La Union Café y Expresso
Design Research | Trademark | Iconography | UX/UI Design |Brand Identity
Overview
La Union Café Y Expresso is a coffee shop that provides collaborative/creative spaces for people with all different types of working environments.
Tools Used:
Figma, Adobe Illustrator, & Photoshop
Outcomes:
I created an app that helps users reserve a collaborative space and also place online coffee orders just on the tips of their fingers. Some touchpoints also include merch that is able to be purchased in the coffee shop that may help accommodate to essentials needed when being in a working environment.
Goal:
The goal of this project was to make coffee shop that provided private/ and collaborative spaces to help engage in all things from individual activities to achieving a successful team collaboration all in the enjoyment of being on a coffee shop environment
La Union Café Y Expresso
La Union Café Y Expresso is a urban coffee shop designated for people with different types of work environments. La Union Café Y Expresso is able to provide different kinds of accommodations such as private study rooms, staff meeting collaboration rooms, to computer labs.
Not a fan of research?
Defining the problem
Initial Problem
After doing thorough research over different ways people work or study I came to a realization that most people either go to a coffee shop, library or just stay at home which leads to being unproductive.
Why does it matter?
Doing the research made me come to a realization as a student myself of how different working environments affects the amount of productivity, and your ability to complete tasks. Since this affects many people around the world creating something that helps accommodate different working environments for people to be at their best productive state felt like the next best move.
So what is the problem?
Not being able to accommodate for different working environments affects people in negative ways, such as not having projects, assignments, to reports etc., completed. To help resolve the issue La Union Café Y Expresso helps accommodate the working environments for people such as, conference rooms, study rooms, and computer labs.
Research Analysis
There is at least 6 different types of physical environments checklist a workspace should be to help accommodate to help people work in the best possible environments.
Size
“To evaluate the size of your workspace, consider the amount of space you have to move freely, whether you have all the equipment you need nearby and if the area is large enough to accommodate all staff members.”
Layout
“Different layouts can also help accommodate for different and appropriate environments such as, to be a more collaborative environment an open layout may benefit more, while a job that requires discretion would better operate with separate offices or cubicles to ensure privacy.”
Furnishings
“Desks, chairs, conference tables and other workplace furniture can also impact employees on the job. Access to comfortable and adequate seating, clean workspaces and functional desks can ensure indoor workplaces remain efficient. Outdoor workplaces may include comfortable furniture for break times.”
Equipment
“Some roles require special equipment to do their job, and depending on the company, the employer may or may not provide it. Some roles, such as a mechanic, may be required to bring their own set of tools. Indoor office spaces are more likely to provide the necessary equipment, such as computers, printers and other essential technology used on the job.”
Facilities
“Other facilities can influence how you feel physically and mentally during your working life. Being able to take a break or go to the bathroom are essential parts of any productive daily routine, so the location of these facilities can also impact the work environment. Additional facilities such as relaxing spaces can also have a positive influence on employees.”
Location
“Some roles predominantly work inside, some spend most of their working day outside and certain roles may have a mixture of both indoor and outdoor work. Many employers may provide additional facilities or equipment to ensure employees are comfortable while working and productivity is maintained.”
Competitive Analysis
Starbucks
• Strong marketing strategy
• Very dominant
• Very socially known
• Lacks to accommodate productive environments
Dunkin Donuts
• Global Marketing
• Eco friendly
• Strategic branding
• Lacks to accommodate productive environments
Mochas & Javas
• Local Marketing
• Eco friendly
• Strategic branding
• Lacks to accommodate productive environments
Competitive Analysis Takeaways
These locations had one thing in common was the lack of availability to provide different accommodation to a collaborative or private interactions for being productive with work.
Brand Persona
Jessica Alba, 32
Business Women
Jessica is a business woman who is constantly working so hard. Sometimes being stuck in the office for hours makes her exhausted. She wants somewhere she can go to work but also be able to rejuvenate her mind to think of creative solutions as a business woman.
James Miller, 57
Professor
James is a professor who is constantly busy with several things on his plate such as, administrative meetings, grading students’ works, and doing research. Sometimes a new environment that isn’t the classroom can get my mind running with new ways to be productive on his several tasks he has to complete.
Joseph Wise, 21
Student
Andrew is a student who is constantly busy with papers to write, research to do,and so much more. Sometimes when he’s in the library he starts to lose interest in doing his work after some time. He would like to have an environment aside from just the library to get his mind a fresh start on his work.
Conclusion
Opportunity Statement
Providing a location that’s able to accommodate different study or collaborative environments at La Union Café Y Expresso.
The Solution
Created an app for La Union Café Y Expresso to make working environments conditions to the next level in order to become successful in small and big tasks.
User Flow
Wireframes
Wireframe Takeaways
After working out the tweaks in the wireframe stages I learned that few parts were misaligned as well as the text wasn’t align. of justified in some areas. But after pointing these things out when it came to prototyping the rest it came really easy since it gave me a better understanding of the formatting of the app.
Prototypes
Prototype Takeaways
After running some user test we came to a realization that some buttons need to be bigger in order to be clickable there were a few set back but problem solved my way through the errors.
Typography
Color Palette
Union
#E0643A
Collaboration
#70665A
Environment
#FFF9F1
Onlyness
A coffee shop based on collaborative work spaces that accommodates everyone’s personal working environments.
Mission Statement
La Union Café Y Expresso mission is to make being productive as motivating as possible by providing accommodate working spaces accessible to anyone.
Icon System
Icons were made to help users easily navigate through the app and also convey the simplistic and neatness of the brand concept.
Final Outcomes
Home
The format was created to be straightforward and simple to not overwhelm the user.
Reserve Rooms
These pages were laid out where it’s easy for the user to reserve/book their preferred rooms with no hassle and also is easy to follow through the steps.
Order
This page was created to showcase the visual items the coffee shop has to offer and it’s organized in a neat format.
What I learned:
This project was something that made me learn a lot about different ways people could be productive. Personally being a student myself I often find myself being the most product in private study rooms but sometimes not even that is enough and so I go to the coffee shop, but sometimes moving locations can also be a hassle so creating this project I really wanted to learn the ways I could help accommodate different working environments in one location. It definitely was a great way to learn about different peoples needs.
Further Development:
With more time and resources I would love to expand the La Union Café Y Expresso mobile app. I would also like to add some kind of rewards program into the system to help encourage users to be productive or even to attract people to come to our location.