Globimax Tours & Travels
Branding Design | Social Media | Promotional Assets
Overview
Globimax Tours & Travels, established in 1992 by Chairman Bharat Bhakta, is a trusted travel agency with headquarters in Artesia, CA, and branch offices in Ahmedabad and New Delhi, India. With over 25 years of expertise, we offer personalized travel packages worldwide, handling every detail from flights and accommodations to local transportation and dining. As proud members of IATA and partners with the Government of India’s "Incredible India" campaign, we combine global insights with local knowledge to provide exceptional value and service. Our experienced team is available 24/7 to ensure a seamless, unforgettable travel experience. Let us help you plan the trip of a lifetime!
Goal
The objective was to refresh the brand while effectively promoting the website and maintaining consistent branding across social platforms like Facebook and Instagram. Additionally, we aimed to highlight the company's alternate logo, designed specifically for bookings and promotional travel packages. The owner sought to showcase and maximize the agency's offerings, ensuring they reached their full potential.
Approach
After discussing with the owner, we determined the best strategy was to focus on promoting travel packages through social media. We incorporated links in these posts to direct audiences to booking pages and inquiry forms. Gradually, we expanded our efforts to highlight exclusive deals and collaborations. Additionally, we created promotional posters aligned with the owner’s vision and goals. Through consistent communication and collaboration, we implemented strategies tailored to the business’s needs, resulting in a 30% increase in customer engagement and overall traction.
Promotional Posters
We carefully designed a series of visually compelling promotional posters to distribute to potential clients, aiming to highlight the agency's exclusive travel packages and special offers. These posters served as an effective tool for engaging audiences by showcasing attractive deals and emphasizing the unique experiences available through the agency. By strategically distributing these materials at key locations and events, we were able to maximize exposure and drive interest. The campaign not only enhanced brand visibility but also significantly increased engagement with the agency's offerings, ultimately contributing to a 15% boost in customer inquiries and bookings.
Social Media Strategy
Our social media efforts focused on creating engaging content that showcased promotional travel deals, exclusive offers, and collaborations. By including direct links to booking pages and inquiry forms, we streamlined the customer journey, making it easier for audiences to take action. Regularly posting tailored content on platforms like Facebook and Instagram, paired with visually appealing graphics, resulted in a significant boost in visibility and engagement. This strategy led to a remarkable 45% increase in customers, demonstrating the impact of a consistent and customer-focused social media presence.
What I learned:
Through this project, I learned the importance of creating cohesive and targeted promotional materials, both digitally and physically, to drive customer engagement. The experience reinforced the value of collaborating closely with clients to ensure their vision is accurately reflected in the final product while also focusing on the strategic distribution of content. I gained insights into how social media and print materials can work together to create a more impactful brand presence. Additionally, tracking the results of these efforts showed me how small adjustments, like direct booking links and clear calls to action, can lead to measurable increases in customer interest and conversions.
Further Development:
For future development, I would focus on enhancing the integration between online and offline marketing efforts, ensuring that both digital campaigns and physical materials work synergistically to drive results. I plan to explore data analytics tools to better track and understand customer behavior, which can inform more personalized marketing strategies. Additionally, I would experiment with expanding the promotional reach through targeted social media ads and partnerships to further increase visibility. Learning more about customer journey mapping could also help optimize the process from discovery to booking, ensuring that each step is seamless and effective.