Water 2 Wine
Research | Wine Labels | Social Media
Overview
Water 2 Wine is a small-batch winery franchise that imports grapes from all over the world. They offer tasting, buying, and making opportunities. Currently operating in 4 locations: Buda, TX, New Braunfels, TX, Austin, TX and Denver, Colorado.
Goal
Give Water 2 Wine a rebrand to appeal to a wider audience and have a cohesive brand voice through
Collaborators & Roles
Komal Bhakta: Research, Wine Labels, Social Media
Kayla Beltran: Research, Photography, Trademark, Wine labels, Packaging, Website, Social Media
Brenna Allen: Research, Trademark, Typography, Copywriting, Website, Coasters, Social Media
Esme Leija: Research, Copywriting, Advertisements, Menu
Kyla Rockwell: Research, Typography
Approach
The trademark was a simple execution of their name Water 2 Wine by having the grape leaves be the shape of droplets. Our ad campaigns and art direction we wanted to acknowledge the personalized wine experience the winery offers their customers opposed the their current promoting strategy.
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Existing Logo
Redesigned Logo
SWOT Analysis
Strengths
Support local businesses
Headache free wine
Personalized experiences
Create your own wine
Opportunity to grow your tastes
Opportunity for franchise growth
Wine club membership with benefits
Collected from around the world
Weaknesses
Impersonal on the surface
Social media and website doesn’t feel like it is talking to audience
Doesn’t reflect in-person experience
Lower shelf life
Branding is similar to other wineries
No unified message
Opportunities
Showcasing customized wine
Showing personalized experiences
Expand advertising demographics
Capitalize on reviews
Staff knowledge
Has chance to become their local winery due to location
Threats
Others offer wine making experience
Covid-19
Supply chain affected
We’ve taken the opportunity to incorporate the customer reviews by capitalizing on how personal the experience felt to them by adding staff picks to the website, a little from the staff themselves and using personable language.
Opportunities we’ve addressed throughout this project
Brand Position Map
Brand Position Map
We’ve learned that W2W being a personalized and hands-on experience though it is an important aspect, is not the only thing that makes it unique. We did find out however the staff being confident and encouraging you to expand your taste palette is what brand gap is currently unoccupied.
Brand Map Takeaways
Who is Water2Wine?
Who are we here for?
The curious wine drinker
What do we do and how do we do it?
We share our passion for wine by creating a space where everyone can join in to the conversation
What do we value?
We make every customer feel part of our wine community
What is it that makes us different?
A personalized experience for every wine drinker
What’s our personality?
Knowledgeable, creative, confident
What is their “why”?
We make the art of wine and wine-making accessible to every customer
Mission Statement
We share our passion for wine by creating a space where everyone can join in to the conversation and process of wine and winemaking. Creating an inclusive space and personalized opportunities.
Onlyness
Water 2 Wine is the only winery that guides you through a personalized wine experience.
Color & Typography
Delicate
Crisp
Opulent
Mature
Leathery
Fresh
Logotype & Headlines | Ohno Fatface
Body Text | Kumbh Sans
Tagline
What does Wine your Way mean?
Finding a wine that suits you
A Wine tasting experience based on how you want it
Enjoying wine your way
Wine for everyone no matter the level you’re at
Finding your own path in winemaking
Wine that feels just right
Gaining confidence in your own palette
You’re in charge of the wine you want
It’s what you take with you from the experience
We have a wine for everyone
Finding empowerment within your wine choices
Making sure we convey our message of personalized wine experience through these advertisements was a challenge, but we achieved our goal by making these poster ads showcase how Water2Wine helps you
find a wine that suits you.
Poster Ad Campaign
Water2Wine helps you find a wine that suits you. Using our onlyness, consistent brand strategy and also making sure we promote the events Water 2 Wine hosts were the main key points addressed through our social media.
Social Media
When designing these wine labels we wanted to convey the same boldness we had with the rest of the design. So we created this wine label to mimic the shape of a wine glass.
Packaging Design
Creating the menu we wanted something that was still elegant and bold, but something that the customers would find straightforward and easy to read.
Menu
Website
When designing the Website we wanted to convey the personality of the brand which is Creative Confident, and Knowledgeable. Throughout the site your able to see where we have captured those key personalities of Water 2 Wine.
What I learned:
This project was my first collaborative design project, working together made me realize how much we can achieve as a team and also how many creative minds together could create something brilliant.
Further Development:
With more time and resources our group wants to broaden our research, and protype more of our website, wine labels and our Ad Campaigns to promote the franchise.